ASME Metro Detroit Section: Our World Changed: The Driver and the Automotive Industry Face a New Reality in the Transition to Electric Vehicles

Description

As a continuing commitment to provide our members and their associates with the most up to date industry related technical data, ASME Metro Detroit Section Is sponsoring a Virtual event via Zoom covering The Driver and the Automotive Industry Face a New Reality in the Transition to Electric Vehicles. Our Presenter will be: Peter Hollinshead Peter Hollinshead received a BA degree in political science from The George Washington University, and an MA degree in international relations from The Johns Hopkins University School of Advanced International Studies. He is currently a resident of Birmingham, Michigan. He has worked in the automotive industry for over 40 years, first as an automotive writer and then as an account executive at two marketing communications firms. For 23 years, he was a marketing manager at Chrysler Corporation (now Stellantis). For the Jeep brand, he managed communications programs for the launch of the Wrangler. In recent years, he has consulted on marketing programs with military vehicle manufacturers and advertising agencies. Since 2017, Peter has been a member of the Mobility History Committee of SAE International, and now serves as vice chair. Along with keeping treasured events of our automotive history alive, this committee works to preserve, manage and promote the historic Durand train station and museum, which has been in continuous operation as a passenger rail station since 1905. This presentation is drawn from the content and materials prepared by the Mobility History Committee of SAE International for Our World Changed: The Driver and the Automotive Industry Face a New Reality, at WCX 2022, the SAE World Congress. In early 2022, the Mobility History Committee of SAE International saw the automotive industry, and the mobile North American society, as being on the cusp of revolutionary behavioral change. Electric vehicles may constitute the majority of new vehicles produced in just over a decade. But will consumers be ready to accept, and use, these vehicles? Today, the answer to both questions must be no, and no. What is the industry doing about this situation? The automotive industry has been there before on at least three major issues since World War II, which became major crises. Electric vehicles are seen as a possible solution to the fourth crisis, which is climate change. Peter will describe how the current auto industry transition will address 1) the push for improved vehicle safety, 2) the demand for cleaner vehicles, 3) the need for more fuel-efficient vehicles and 4) how the electric vehicle helps on the issue of climate change. History is only of value if you can learn from it, and apply its lessons to today and tomorrow. PDH available. We hope you will attend!