Podcast: Selling Engineering Services
Podcast: Selling Engineering Services
Risk-adverse, technical professionals find securing new business takes understanding a new generation of buyers and how they build relationships, assess services, and secure engineering services.
Today industries face the real engineering challenge of skills shortages. At a time when projects are more complex and keeping up with changing technology and trends is often difficult, having the time to sell services is not easy. Judy Sparks, CEO of Smartegies, a marketing company that helps engineers and their companies achieve scalability and growth, addresses how marketing and selling engineering services is changing and how skilled technical staff can best work with their marketing teams.
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