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Marketing / Advertising / Promotions

Section Marketing  (Arizona Section, 14 years running, 2006) For Sections in need of better attendance at events, more contact with both members and non-members, and a greater visibility in the community, these details on Section Marketing provide a means to achieve it. This concentrated Section Marketing plan was developed during the 1990’s through many lessons learned and developed in the Arizona Section. While many Sections take on these types of activities, the ideas presented here present a demonstrated effectiveness and can change the attendance and visibility of your Section. Higher attendance and activity at meetings leads to better industry relations, better student relations, and to an overall better section operation. >> more details

Technology and Society Division (over 5,000 members) Online communications is the single most effective communication tool for the T&S Division, therefore, for divisions who are interested in managing their own websites, the T&S Division’s communications activities are highly successful at providing for immediate, direct access to add content or make changes on the web whenever needed. What separates this practice from others is the ability to make your own web changes. This is a best practice because it has increased the effectiveness in communications within the division. >> more details


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