ASME is a 127,000 member professional organization focused on serving the technical, educational and other programmatic needs of the engineering and technology communities on a worldwide basis. ASME generates approximately $60 million in revenues from the sale of products, programs and services. We currently are seeking a seasoned Marketing Manager to join our Marketing and Sales group.
The Marketing Manager, reporting to the Director of Marketing, will assume responsibility for managing the development, implementation and performance assessment of multi-channel marketing programs that promote the wide range of ASME’s products and services such as codes/standards, conferences/events, courses and publications. Working closely with ASME’s business units and the Marketing and Sales team, the Marketing Manager will develop marketing strategies and transform them into actionable programs that would potentially include direct mail, email, search, Web 2.0, print, collateral and public relations.
Bachelors degree required, MBA a plus. At least 8 years experience in planning and implementing integrated marketing communications for top tier companies -- corporate or agency side. Experience in marketing technical products/services to business customers a plus. Must be experienced in managing and coordinating functional components of marketing communications – plan development, creative development, production, segmentation/list rental, timeline development, budgeting and campaign tracking. Proven track record in utilizing advertising, direct mail, email, online marketing, database marketing and collateral to achieve positive business results.
Only those candidates selected for further consideration will be contacted. We are an Equal Opportunity Employer. Send resume, along with salary requirements to trecruitment@asme.org. |